Roy Smoothe Success News Editor
Roy Smoothe – Entrepreneur, Designer, Author, Publisher and Cool Branding Guy. Roy known as the Cool Entrepreneur is founder of the ‘Just Cool Lifestyle Brand. He is an author, Publisher, Speaker and Coach; he is also an expert in the field of Cool Brand Development. Roy creates world-class projects and high-impact initiatives that improve the way people live, learn, work and do business. He believes fashion, music, and style will come and go. It is something that is always changing and morphing into something different. “We can easily be manoeuvred to look a certain way and to like a certain style.