Kelvin Golding MA FIDM FCIM Chartered Marketer, is founding director of Marketing OutSourcing Team Ltd (M.O.S.T.) which manages the marketing function of a number of small and medium sized companies in London and the home counties. He’s been involved with start-ups, family businesses, medium-sized companies, and FTSE 100 corporates working with Board Directors and significantly […]
On any given day we’re lied to from 10 to 200 times, and the clues to detect those lie can be subtle and counter-intuitive. Pamela Meyer, author of Liespotting, shows the manners and “hotspots” used by those trained to recognize deception — and she argues honesty is a value worth preserving. Social media expert Pamela […]
Gary Vaynerchuk talks about how marketing people are ruining social media. Who is Gary Vaynerchuk?
People aren’t merely social animals in the usual sense, for we don’t just live in groups. We live in networks — and we have done so ever since we emerged from the African savannah. Via intricately branching paths tracing out cascading family connections, friendship ties, and work relationships, we are interconnected to hundreds or even thousands […]
Evan Williams (born March 31, 1972) is an American entrepreneur who has founded several Internet companies. Two of the internet’s top ten websites have been created by Evan Williams’ companies: Blogger, weblog-authoring software of Pyra Labs, and Twitter, where he was previously CEO.
Reddit, co-founded by Alexis Ohanian and friend Steve Huffman, has become one of the World Wide Web’s most striking examples of democracy in action. Founded in 2005, it grew a user base of tens of thousands and quickly attracted the attention of publisher Condé Nast, which acquired it in 2006. Unlike “social bookmarking” sites (such as Delicious), […]
“Seth Godin may be the ultimate entrepreneur for the Information Age,” Mary Kuntz wrote inBusiness Week nearly a decade ago. “Instead of widgets or car parts, he specializes in ideas — usually, but not always, his own.” In fact, he’s as focused on spreading ideas as he is on the ideas themselves. After working as a software […]