Drayton Bird talks about his personal life and his background like never seen before. You will get to know the man behind the world authority on direct marketing and how he made it to the top as the worlds best. David Ogilvy said “There no man living who knows more about direct marketing than Drayton […]
Jackie Barrie – Speaker, Trainer, Copywriter and Author Jackie is the author of three books for small businesses and startups, that all reached top 10 in their Amazon category on launch: ‘Little Fish Guide to DIY Marketing’, ‘Little Fish Guide to Networking’, and ‘Little Fish Guide to Writing your own Website’. She has written blogs […]
Kelvin Golding MA FIDM FCIM Chartered Marketer, is founding director of Marketing OutSourcing Team Ltd (M.O.S.T.) which manages the marketing function of a number of small and medium sized companies in London and the home counties. He’s been involved with start-ups, family businesses, medium-sized companies, and FTSE 100 corporates working with Board Directors and significantly […]
Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five […]
In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market […]
Neil Rackham is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for over 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted […]
Mr. Richard M. DeVos,Rich is Co-Founder of Amway Corporation and serves as its Senior President. In 1949, Mr. DeVos formed the Ja-Ri Corporation and began distributing products on a direct sales basis. In 1959, he founded Amway Corporation with Van Andel. In October 2000, Amway became one of four subsidiaries under a new parent company […]
Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.
During 2011, Steve Henry and Alex Gulland set themselves the task of exploring the controversial and complex subject of The Future of Advertising. The pair interviewed a wide range of high profile opinion formers, within the industry, who were asked their views regarding the future for advertising in general. Rory Sutherland questions how in a […]
About this talk : The next big shift is now, and it’s not what you think: Facebook is the new Windows; Google must be sacrificed. At TEDxSantaCruz, tech investor Roger McNamee presents 6 bold ways to prepare for the next internet. About the speaker : Roger McNamee Ten years from now we will interact […]
On any given day we’re lied to from 10 to 200 times, and the clues to detect those lie can be subtle and counter-intuitive. Pamela Meyer, author of Liespotting, shows the manners and “hotspots” used by those trained to recognize deception — and she argues honesty is a value worth preserving. Social media expert Pamela […]
Rebecca MacKinnon looks at issues of privacy, free expression and governance (or lack of) in the digital networks, platforms and services on which we are all increasingly dependent. As we push more and more of our social lives online, should we be (and how should we be) regulating these networks? Is there a human rights […]
Futurist, strategist and author Gerd Leonhard talks about the future of advertising: from interruption and ‘yelling’ to engagement, conversation. From noise to meaning.
Gary Vaynerchuk talks about how marketing people are ruining social media. Who is Gary Vaynerchuk?
[jwplayer mediaid=”395″] Rick Barrera is a marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Hummer, Starbucks, Chico's, Yellowfreight, WAMU, Lexus, and Google will change your thinking about marketing forever. Rick has helped […]
Ken McCarthy was one of the original pioneers of the movement to commercialize the Internet. He sponsored the first conference on the subject of the Web’s commercial potential in 1994 with the co-founder of Netscape Marc Andreessen. That same year Ken wrote the first article on e-mail advertising that was published in a legitimate marketing industry trade […]
People aren’t merely social animals in the usual sense, for we don’t just live in groups. We live in networks — and we have done so ever since we emerged from the African savannah. Via intricately branching paths tracing out cascading family connections, friendship ties, and work relationships, we are interconnected to hundreds or even thousands […]
Evan Williams (born March 31, 1972) is an American entrepreneur who has founded several Internet companies. Two of the internet’s top ten websites have been created by Evan Williams’ companies: Blogger, weblog-authoring software of Pyra Labs, and Twitter, where he was previously CEO.
Reddit, co-founded by Alexis Ohanian and friend Steve Huffman, has become one of the World Wide Web’s most striking examples of democracy in action. Founded in 2005, it grew a user base of tens of thousands and quickly attracted the attention of publisher Condé Nast, which acquired it in 2006. Unlike “social bookmarking” sites (such as Delicious), […]
Rory Sutherland asserts that a change in perceived value can be just as satisfying as what we consider ‘real’ value.
Despite our best efforts, bad or inexplicable decisions are as inevitable as death and taxes and the grocery store running out of your favorite flavor of ice cream. They’re also just as predictable. Why, for instance, are we convinced that “sizing up” at our favorite burger joint is a good idea, even when we’re not that hungry? […]
“Seth Godin may be the ultimate entrepreneur for the Information Age,” Mary Kuntz wrote inBusiness Week nearly a decade ago. “Instead of widgets or car parts, he specializes in ideas — usually, but not always, his own.” In fact, he’s as focused on spreading ideas as he is on the ideas themselves. After working as a software […]
Zig Ziglar teaches people all over the world the fundamentals of sales and success. Here he tells a story of a woman with a negative attitude who hated her job, shifted her attitude and changed her life.